Description

Having Google Analytics setup for your website is VITAL in taking your website from JUST a website, into a sales and marketing powerhouse.

Why?

Well, Google Analytics allows you to track your users behaviours on your website. Who were your visitors, including details such as their age and gender. Where are they located? What pages did they visit? How long did they spend there? What links did they click?

Understanding all of this can help you to better understand your customer for marketing purposes, as well as optimising your website to become even more effective in taking someone from a stranger to a customer or client.

When we set this up for you, we go even further and set up your conversion tracking goals. Conversion tracking goes that extra step with your customer analytics, and begins to track when users take actions that are valuable to. Most commonly, these GOALS are things like calling you through the phone number on your website, submitting an online form or purchasing a product. 

Not only does conversion tracking tell you when this has happened, but it can help you to understand where your leads and sales come from. If 90% of your website sales were coming from Google Ads over Facebook Ads, wouldn’t you like to know?

Using conversion tracking, you can make sure you are spending your time or marketing dollar on the absolute best channels and promotions that result in leads and sales.